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Hala was established to provide quality material handling equipment for the UAE’s burgeoning industries. Since 2003, we are the sole distributors of Heli in the UAE, a brand which is the No. 1 Forklift manufacturer in China and amongst the World’s top ten for Material Handling Equipment. Heli is known internationally for its tough, efficient and innovative machines and is fast becoming a favourite of many industries.

Our diverse offering allows us to
  • Provide more options to you with lesser administrative processes
  • Provide ideals solutions in case of increased productivity, seasonal jobs
  • Showcase a wide range in Diesel & Electric Forklift Trucks
  • Share our experience in multiple industries



One of the things we are most proud of, is that most of our customers are repeat buyers, reinforcing the trust that we have garnered over the years. The high quality of products we sell have also gone a long way in ensuring the resale value of our forklifts and other products. These are a few of the reasons why we have been so successful in spreading the Heli brand in the UAE.


Our Material Handling Equipment includes counterbalanced Diesel Forklifts, counterbalanced Electric Forklifts, Warehousing Equipment, Heavy Forklifts and Specialised Forklift Trucks.


We have everything that your warehouse needs, from Reach Trucks, a range of Stackers, Pallet Trucks to Forklift Trucks.


Our construction equipment includes Wheel Loaders, Fork Loaders and Skid Steer Loaders along with attachments like sweepers, forks, clamps, buckets and many more.


FORKLIFT RENTALS: An extensive fleet ranging from 1 to 25 Tons is currently at work across the UAE in industries from defense to oil and gas.

SELF LOADING TRUCKS: Every month we move approximately 400 to 450 containers, which are GPS tracked to provide precise reports to our customers.


Hala was established in 1998 with the sole purpose of providing UAE with quality material handling equipment. Started by Mathew Abraham, a Mechanical Engineer with passion for heavy equipment, Hala has now transformed into a large business enterprise serving the whole of UAE with quality forklifts, wheel loaders, service and parts from our principals Heli. Heli is the No.1 brand in China consecutively for the last 24 years and the World’s No.8, brand for Material Handling Equipment. Hala’s 18 years of experience in dealing with forklifts of all types has turned into viable and sustainable business model, covering the complete supply chain for Material Handling Equipment for Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah, Umm Al Quwain and Ajman.


trading begins in various brands of forklifts

Hala begins operations in the United Arab Emirates with a dream to provide a burgeoning market with quality used forklifts and heavy machinery from Japan. While we realised early on that journey was not going to be all smooth sailing, a small team in Hala came together with a combined passion to succeed against all odds.


forklifts for rent in the UAE

Soon Hala began to spread its footprint with its first division in Sharjah – forklifts for rent –  catering to the growing requirements of various industries across the emirates of Sharjah, Dubai, AbuDhabi, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah, covering the entire UAE. Renting forklifts proved to be a huge success and soon became an integral part of the Hala offering.


Introduced Sideloading Trucks for Container grounding

Next, we added Sideloading Trucks to collect ISO shipping containers from the ports and ground the containers at customers’ yard. This made the process of stuffing and destuffing of the containers convenient and safe. Today, we move approximately 400 to 450 containers, all of which are GPS tracked, allowing us to provide precise reports to our customers.


Became sole dealers for Heli forklifts in the UAE

Hala partners with Heli, China’s No.1 Forklift manufacturer and the world’s No. 8 brand for material handling equipment. Since it began manufacturing in 1958, Heli has been known internationally for its tough and efficient forklifts. It produces 100,000 units and is a public company listed on the Shanghai Stock Exchange.


SAP B1 increases operational efficiency and productivity

By the turn of the decade, we adopted SAP B1 software to increase operational efficiency and productivity. With this, we garnered the technological edge to ensure that our entire systems and procedures run smoothly. Operations became smoother, decision making became faster, deliveries became streamlined, financial management improved and we began to achieve better control over product and spare parts inventories.


Introduced wheel loaders. Launched new division for heavy forklifts.

Keeping with the Hala ethos of leading the industry, we introduced Heli Wheel Loaders to the UAE market. We also started a separate division for Specialised Forklifts, dealing with Large Forklifts, Side-loading Forklifts and Explosion Proof Forklifts.


Our senior managers are responsible for planning and directing the work of the respective teams reporting to them, monitoring their work, and taking corrective action when necessary. They ensure clarity around priorities and goals for the entire team.

Mohsin Abbas

Sales Manager, Forklifts

Sam A T

Sales Manager, Wheel Loaders

Shanmugam Sengeni

Workshop Manager

Louis Fernandes

Sales Manager, Side Loading Trucks Rental

Jogy Varghese

Sales Manager, Forklift Rental


Finance Manager

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