The Hala story is rooted in an unwavering commitment to the people who work for our company, who in turn have a sincere focus on providing our customers with superior solutions that help their businesses develop.
Started by Mathew Abraham, a Mechanical Engineer, Hala has now transformed into a large business enterprise serving the whole of UAE and various other parts of the world with quality forklifts, wheel loaders, service and parts.
Mathew came to the UAE as a Works Manager at Jebel Pack at the end of 1996. But, an entrepreneur at heart, he was restless and wanted to embark on his own. Spotting an opportunity for reasonably priced forklifts, he set up Hala. He began by personally sourcing and importing used forklifts from Japan. These forklifts were reconditioned at his yard and then sold in good working condition. The reliable and professional after-sales service provided was a key factor in Hala’s success. Over the next few years, Hala expanded its business.
In 2002, Hala was the first to introduce Sideloaders in the UAE to efficiently handle freight containers. In 2006, Heli, the world’s 10th largest forklift manufacturer, made Hala their sole distributor in the UAE. In his quest for providing the best equipment for various new industries, he left no stone unturned. In 2018, Hala was appointed the sole distributor of Ceksan, one of the fastest growing Industrial Sweeper Manufacturers in the world. And in 2019, Hala joined hands with Ajax, the global leader of Self Loading Concrete Mixers.
Hala’s 20 years of experience in dealing with forklifts of all types has turned into viable and sustainable business model, covering the complete supply chain for Material Handling Equipment for Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah, Umm Al Quwain and Ajman. We also support the the East Coast and Northern belts of Africa from the UAE.
Since 2003, we are the sole distributors of Heli in the UAE, the No. 1 Forklift manufacturer in China and amongst the World’s top ten for Material Handling Equipment. Heli is known internationally for its tough, efficient and innovative machines and is fast becoming a favorite of many industries.
Hala is also the sole distributor of Ceksan Sweepers in the UAE. One of the fastest growing European sweeper brands, Ceksan exports road sweeping vehicles and equipment across more than 50 countries in 6 continents.
The latest brand to join the Hala fold is Ajax, the global leader in SLCM’s. Ajax builds simple and reliable equipment which are easy to operate and maintain, even in hot and arid climatic conditions.
All users of Heli, Ceksan and Ajax, have access to reliable high quality machines with matching service support and spare parts from Hala.
One of the things we are most proud of, is that most of our customers are repeat buyers, reinforcing the trust that we have garnered over the years. The high quality of products we sell have also gone a long way in ensuring the resale value of our forklifts and other products. These are a few of the reasons why we have been so successful in spreading the Heli brand in the UAE.
Our Material Handling Equipment includes counterbalanced Diesel Forklifts, counterbalanced Electric Forklifts, Warehousing Equipment, Heavy Forklifts and Specialised Forklift Trucks.
We have everything that your warehouse needs, from Reach Trucks, a range of Stackers, Pallet Trucks to Forklift Trucks.
Our construction equipment includes Wheel Loaders, Fork Loaders and Skid Steer Loaders along with attachments like sweepers, forks, clamps, buckets and many more.
FORKLIFT RENTALS: An extensive fleet ranging from 1 to 25 Tons is currently at work across the UAE in industries from defense to oil and gas.
SELF LOADING TRUCKS: Every month we move approximately 400 to 450 containers, which are GPS tracked to provide precise reports to our customers.
Our wide range of Industrial Sweepers serves environmentally aware companies with Vacuum Street Sweeper Machines and Mechanical Road Sweeping Machines.
We have a range of concrete manufacturing equipment developed for extremely tough working conditions. These are simple and reliable equipment which are easy to operate and maintain, even in hot, arid conditions.
We have a complete range of Aerial Work Platforms like Scissor Lifts, Boom Lifts, Mast Lifts and Lift Trucks that can be used in various industries like supermarkets, ship repair, construction, shopping malls, warehouses, civil engineering, electric power, gardening, advertising, stadiums, airports, harbors and large factories.
Hala was established in 1998 with the sole purpose of providing UAE with quality material handling equipment. Started by Mathew Abraham, a Mechanical Engineer with passion for heavy equipment, Hala has now transformed into a large business enterprise serving the whole of UAE with quality forklifts, wheel loaders, service and parts from our principals Heli. Heli is the No.1 brand in China consecutively for the last 24 years and the World’s No.8, brand for Material Handling Equipment. Hala’s 18 years of experience in dealing with forklifts of all types has turned into viable and sustainable business model, covering the complete supply chain for Material Handling Equipment for Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah, Umm Al Quwain and Ajman.
Hala begins operations in the United Arab Emirates with a dream to provide a burgeoning market with quality used forklifts and heavy machinery from Japan. While we realised early on that journey was not going to be all smooth sailing, a small team in Hala came together with a combined passion to succeed against all odds.
Soon Hala began to spread its footprint with its first division in Sharjah – forklifts for rent – catering to the growing requirements of various industries across the emirates of Sharjah, Dubai, AbuDhabi, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah, covering the entire UAE. Renting forklifts proved to be a huge success and soon became an integral part of the Hala offering.
Next, we added Sideloading Trucks to collect ISO shipping containers from the ports and ground the containers at customers’ yard. This made the process of stuffing and destuffing of the containers convenient and safe. Today, we move approximately 400 to 450 containers, all of which are GPS tracked, allowing us to provide precise reports to our customers.
Hala partners with Heli, China’s No.1 Forklift manufacturer and the world’s No. 8 brand for material handling equipment. Since it began manufacturing in 1958, Heli has been known internationally for its tough and efficient forklifts. It produces 100,000 units and is a public company listed on the Shanghai Stock Exchange.
By the turn of the decade, we adopted SAP B1 software to increase operational efficiency and productivity. With this, we garnered the technological edge to ensure that our entire systems and procedures run smoothly. Operations became smoother, decision making became faster, deliveries became streamlined, financial management improved and we began to achieve better control over product and spare parts inventories.
Keeping with the Hala ethos of leading the industry, we introduced Heli Wheel Loaders to the UAE market. We also started a separate division for Specialised Forklifts, dealing with Large Forklifts, Side-loading Forklifts and Explosion Proof Forklifts.
Outstanding sales award received from Heli.
Launched Heli G3 Reach Truck. First 3 Ton Wheel Loader sold.
Our senior managers are responsible for planning and directing the work of the respective teams reporting to them, monitoring their work, and taking corrective action when necessary. They ensure clarity around priorities and goals for the entire team.
Sales Manager, Forklifts
Sales Manager, Wheel Loaders
Sales Manager, Side Loading Trucks Rental
Sales Manager, Forklift Rental
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